Don’t let the Senate kill the food labelling bill

Let’s make industry’s job of marketing to kids easier by not letting them do it in the first place

Don’t let the Senate kill the food labelling billI was as happy as anyone with the release of the revised Canada’s Food Guide last month. There wasn’t much to complain about and, in fact, much to praise. This is as true for what was in the guide – sensible guidance around cooking more and consuming less processed food – as well as what…

Putting the marketing client and their reason for being first

Randy Milanovic of Kayak Online Marketing talks about entering partnerships with clients to achieve mutual growth

Putting the marketing client and their reason for being firstRandy Milanovic is CEO of Kayak Online Marketing. Tell me a little bit about your company – how it started and what you do? Milanovic: We launched Kayak Online Marketing in 2011. However, its origins date back to the second half of the 1990s when I was working in a number of Calgary’s ad agencies,…

Kraft Heinz mess puts spotlight on shifting food industry

The giant company failed to adapt its products and hacked its marketing budget. Now it’s paying dearly

Kraft Heinz mess puts spotlight on shifting food industryIf anyone was still looking for signs that the power play between food brands and consumers is shifting, they got it last week. Kraft Heinz Co. – the owner of major brands we’ve all bought for years like Oscar Mayer, Jell-O, Kool-Aid and Kraft Dinner – announced that it’s writing off US$15.4 billion worth of…

Lab-grown meat is worthless unless consumers see a benefit

The issues surrounding the technology – and the payoffs – need to be clearly explained to get public support

Lab-grown meat is worthless unless consumers see a benefitCultured meat is an interesting concept that could hit stores soon. But this new science needs to make a case for consumers, not just for the industry.  According to a recent survey by Dalhousie University, fewer than 19 per cent of Canadians would willingly ditch their favourite steak for a lab-grown version. But even if…

Do vegan cheese and fake meat represent food appropriation?

The massive rise in consumption of alternative proteins has put huge pressure on the livestock and dairy industries

Do vegan cheese and fake meat represent food appropriation?The overpowering plant-based narrative is clearly helping lentils, chickpeas and soya win the proteins wars. The livestock and dairy industries feel the pressure. With the publication of the new Canada’s Food Guide, we have officially ended more than 70 years of state-endorsed fascination for animal proteins. Let’s face it, the change was necessary. The guide…

Roll Up the Rim to Win needs an environmental reboot

Tim Hortons’ iconic campaign has been around for 33 years, an incredible run, but the circular economy has overtaken it

Roll Up the Rim to Win needs an environmental rebootThe entire Roll Up the Rim to Win campaign rests on the physicality of the cup. Almost 300 million cups are produced for the Tim Hortons campaign, which kicked off on Feb. 6 and ends in mid-April. But packaging is on everyone’s mind these days. Some winners have been required to send in the entire cup…

Canada’s Food Guide is a good first step but more must be done

We need clear warning labels on the front of unhealthy food products and legislation that protects children from marketing

Canada’s Food Guide is a good first step but more must be doneBy Andrew Pipe and Yves Savoie Heart & Stroke The new Canada’s Food Guide has the potential to help challenge the impact of diet on Canadians’ health. But more must be done to realize that potential. The updated version of this vital document, the first such major change to the Food Guide since 2007, has been…

Tim Hortons launching Double Double Coffee Bar

The company is also rolling out instant coffee, ready-to-drink iced coffee and ready-to-drink Iced Capps

Tim Hortons launching Double Double Coffee BarFans of Tim Hortons will love this. The iconic Canadian coffee brand is launching its new Double Double Coffee Bar. It’s about the same size as a chocolate bar but made with coffee beans. “Across Canada, we're known for our signature coffee. Following the successful launch of our Double Double Timbit earlier this year, we…

Using video to build brands and make emotional connections

Paul Bzeta of Kicker Video talks about how marketing in the digital age is evolving

Using video to build brands and make emotional connectionsPaul Bzeta is CEO of Kicker Video. Paul spoke with Calgary's Business's Mario Toneguzzi Tell me what Kicker is and what it does? Bzeta: Kicker produces video content for B2B clients in Canada and the U.S. Videos that help our clients explain their products and services in a simple way in order to drive new leads,…

Using social media to make connections with customers

Ernest Barbaric of Ernest Media talks about adopting an agnostic and agile approach

Using social media to make connections with customersErnest Barbaric is a digital marketing strategist at Ernest Media, lead designer and instructor for digital marketing strategy at the Canadian Marketing Association and founder of the Social Media for Business program at Calgary's Mount Royal University. What's your feel about how businesses today have used social media to better their bottom line? Barbaric: Social…
1 2 3